Deliveroo has announced a new collaboration with specialist wine retailer, Laithwaites. The tie-up features a curated selection of its wines available on-demand through Deliveroo HOP with Morrisons. It marks the first time Laithwaites has been available for on-demand delivery, which is expected to help the retailer reach a new, broader audience.
Deliveroo customers in London, Bristol, Manchester, Brighton, and Cambridge can order from a range of 60 Laithwaites wines at various price points, delivered in as little as 20 minutes. As the partnership evolves, Deliveroo and Laithwaites also plan to introduce food pairing guidance.
Suzy McClintock, VP of New Verticals at Deliveroo, said: “Our new partnership with Laithwaites, a leader in the world of wine, is a great example of how Deliveroo is expanding our on-demand offering with best-in-class brands. By integrating Laithwaites’ curated selection of wines, we’re not only providing customers with access to incredible products on-demand, but we’re also helping Laithwaites connect with a new generation of customers who value high quality and convenience.”
Nick Taylor, MD, Partnerships & Business Development at Laithwaites, added: “Laithwaites is delighted to partner with Deliveroo to make our carefully curated range of wines even more accessible through its platform.
“At Laithwaites, every bottle is handpicked by our team of experts, ensuring our customers enjoy exceptional quality and exciting discoveries from both iconic vineyards and off-the-beaten-path gems. This collaboration not only brings a world of wine direct to your doorstep in moments, but also opens up an exciting opportunity to introduce Laithwaites wines to a different audience searching for both rapid convenience and new wine experiences.”
