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Getir Teams Up With Uber Eats

Getir and Uber Eats have announced a new pan-European partnership, aimed at offering customers more convenient delivery options on thousands of grocery products.

The partnership is now live in the UK, with Uber Eats users being able to choose from 2,000+ products from Getir.  Additionally, Uber Eats customers will have the option to shop from Gorillas stores over the coming weeks.

Turancan Salur, Getir’s regional General Manager, said: “This partnership between two strong and well-known international brands brings great advantages to Uber Eats customers, who now have the option to choose from Getir’s wide range of grocery and convenience products. At the same time, Getir benefits from accessing Uber Eats’ large pool of customers, further contributing to its growth.”

Eve Henrikson, regional GM for Uber Delivery EMEA, said: “We want to ensure customers can use Uber Eats to get almost anything delivered in a matter of minutes, at the touch of a button. Getir’s vast selection of everyday essentials and ultrafast grocery delivery model will further enhance our marketplace and ensure more choice and convenience for millions of customers across key European markets.”

The rollout of Getir stores onto the Uber Eats app is expected to be completed in a few weeks.

NAM Implications:
  • Given the high cost of online fulfilment/home delivery…
  • It is inevitable that amalgamations & mergers will result from Lockdown fallout.
  • …in order to increase geographical coverage.
  • Suppliers should anticipate such developments.
  • …and seek to minimise/eliminate potential prices & terms in their trading arrangements with different trade partners.