Rapid grocery delivery platform Gopuff has become the latest retailer to introduce an Aldi Price Match pledge.
For a limited time, Gopuff will price match 45 everyday foods such as pasta and rice, fruit and vegetables, along with meat and dairy items. Household products, including toilet paper and washing-up liquid, will also be part of the offering in London. The groceries covered by the pledge come from the Morrisons own-label range and branded products like Pepsi and Warburtons.
The company said: “Gopuff is always looking at ways to add value to our customers, so with inflation still high, part of our focus is to continue offering convenience and help customers make their budgets stretch further.
“We have chosen the most popular everyday essentials to Aldi Price Match to make sure everybody gets to take advantage of competitive prices to reach London’s community, including busy parents and professionals.”
NAM Implications:
- Given the Lo-No profits in home delivery fulfilment…
- …this initiative will hurt Gopuff.
- Hopefully 45 product matches will swing it…
