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How Algorithms Keep Online Prices High

Have you ever searched for a product online in the morning and gone back to look at it again in the evening only to find the price has changed? In which case you may have been subject to the retailer’s pricing algorithm.

Read the full article on the RTE website

NAM Implications:
  • For a real insight into dynamic pricing see the original article…
  • …and also anticipate the inevitable legislation to limit the options…