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How Shoppers Are Lured Into Spending More Money Online

Retailers are using tactics known as “dark patterns” to psychologically “exploit” shoppers and deceive them into spending more money online, according to a new study.

Read the full article on the Business Insider website

NAM Implications:
  • In other words, as always, ‘Caveat Emptor’
  • See full article for many of the tips & tricks…