The internet has long played a part in the selling of wine, but no more so than in 2020. With footfall in traditional wine merchants falling, restaurants closing and on-trade agencies seeing their accounts dwindle, the drinks trade has had to adapt, and for many the internet has provided a welcome refuge, offering new ways of reaching consumers and opportunities to diversify and protect revenue.
Read the full article on the Drinks Business website
NAM Implications:
- A must-read for wine suppliers…
- …and pretty important for Beer & Spirits suppliers also.
