By Martin Heubel, Amazon Strategy Consultant at Consulterce
Is your Vendor Manager asking you to increase your investments in Subscribe and Save, Business Discounts, or other programmes?
» Ask them for a free trial period in the fourth quarter «
Amazon is famous for making bold investment demands on your teams. However, most of these aim to improve the online retailer’s bottom line. With a limited Return on Investment for your business.
So if your buyer has already “recommended” certain investments for the next AVN cycle, ask Amazon for a free trial.
This allows you to:
- Familiarise yourself with the programme
- Run time-limited test & learns
- Review the reporting quality from Amazon
- Assess the impact on your sales and gross margins
- Identify the return on investment
Remember: Once a pound is spent with Amazon, you won’t get it back so easily.
So make sure your teams perform their due diligence.
For further information and support, contact Martin Heubel here
