By Martin Heubel, Commercial Advisor to 1P Amazon Vendors at Consulterce
Many brands are signed up for the Amazon Vendor Service (AVS), but either have the wrong expectations or aren’t using the programme to its full potential.
So here’s a quick guide on how to get more out of your AVS subscription:
- Run monthly & quarterly business reviews
- Conduct annual brand days with your AVS/VM
- Request weekly check-ins with your brand specialist
- Define project sprints and milestones for each quarter
- Maintain a joint task list with defined owners and timelines
- Review the KPIs of your Vendor Growth Plan monthly
- Establish a relationship with your AVS Team Lead
- Ask your Vendor Manager to attend each QBR
- Resolve shortages through a catalogue clean-up
- Quantify and document any service shortcomings
Holding AVS accountable for reaching agreed KPIs is critical to ensure a positive ROI for your business.
Moreover, make sure your teams escalate to their Vendor Manager and AVS Team Lead if progress is slow or KPIs are missed.
For further information and support, contact Martin Heubel here
