By Martin Heubel, Amazon Strategy Consultant at Consulterce
Many brands are signed up for AVS, but either have the wrong expectations or aren’t using the programme to its full potential.
So here’s a quick guide on how to get more out of your AVS subscription:
Run monthly & quarterly business reviews
- Conduct annual brand days with your AVS/VM
- Request weekly check-ins with your brand specialist
- Define bigger projects and milestones for each quarter
- Maintain a joint agenda with timelines & status of to-do’s
- Review the KPIs of your Vendor Growth Plan monthly
- Establish a relationship with the Team Lead of your AVS
- Get your Vendor Manager to attend quarterly strategy sessions
- Resolve shortages and chargebacks through a catalogue clean-up
Holding AVS accountable for reaching agreed KPIs is critical to ensure the investment returns a positive ROI to your business.
Moreover, brands should escalate to their Vendor Manager and AVS Team Lead if things progress slowly or KPIs are missed.
For further information and support, contact Martin Heubel here
