Walmart’s new initiative to sell “real world” goods in the immersive Roblox gaming environment is reigniting metaverse commerce.
The metaverse first came to public attention in 2021, with many observers predicting in the years since it would become a major platform for digital commerce.
While a large number of retailers and brands have set up shop in the metaverse, so far it has been a niche marketplace for younger and more tech-savvy consumers (who admittedly are prime customer material), rather than the transformative digital commerce technology so many expected.
However, Walmart recently gave a large boost to metaverse commerce by becoming the first entity to sell real items on Roblox.
Read the full article on the Chain Store Age website
NAM Implications:
- Won’t be the first time Walmart surprised us all.
- Watch this Metaverse space…
