Iceland has expanded its delivery partnership with Uber Eats.
The service is now available across an additional 675 Iceland and The Food Warehouse stores, taking the total to 890.
The move follows the launch of the Uber Eats platform with Iceland in 2019. Customers can now order from over 4,400 products, both fresh and frozen.
Justin Addison, the retailer’s international and wholesaler director, said: “Since the partnership between Iceland and Uber Eats began, it has continued to exceed our expectations.
“Rolling the service out fully has meant we have been able to deliver quality own brand products, as well as exclusive big brands, direct to customers’ homes in under 30 minutes. We’re certain there will be more to come from this partnership in the future.”
NAM Implications:
- With almost total coverage of the Iceland estate, they are poised to optimise locations…
- …and extend their offering from 4,400 products.
- However, the opportunity/challenge for medium and smaller brands is to break Iceland’s focus on ‘big brands’?
