Ocado Retail has agreed a partnership with Holland & Barrett to expand its health and wellness offering. The move marks the first time a mainstream high street retailer, apart from M&S, will be available via the online supermarket.
Over the coming weeks, Ocado will be adding over 300 Holland & Barrett products to its website, including vitamins, supplements, food, beauty and sports nutrition.
The grocer stated that the tie-up would give its customers an even greater choice of products to support their healthy lifestyles by streamlining holistic health and wellness shopping.
Amit Chitnis, Ocado’s Chief Commercial Officer, said: “We already have a great range of health and wellness products – including branded, Ocado own brand and of course M&S – but with many customers looking for even more choice in this area, we are delighted to now add Holland & Barrett, a specialist in this space and a well respected and trusted high street retailer. This partnership allows our customers to get everything for their nutrition and wellness needs conveniently delivered by Ocado, from apples to ashwagandha.”
He added: “The new range showcases the best of Holland & Barrett and is designed to cater to a wide variety of health shopping missions. Whether it’s adding vitamins and minerals staples to the weekly shop, discovering products such as vitamin B6 and magnesium in trending areas like women’s health, friendly bacteria for the gut microbiome or sports supplements tailored to your workout, we hope this partnership will make it easier than ever for customers to shop for their holistic wellbeing and reach their goals.”
Guy Farmer, Holland & Barrett’s commercial trading director UK&I, commented: “The partnership with Ocado is an exciting moment for our business as we look to make health and wellness a way of life for everyone, adding quality years to life.
“With a carefully selected range of own brand products, our work with Ocado will complement the great work we are both already doing to grow the health and wellness market, bringing new innovative products across vitamins, supplements, food and sport nutrition to more customers.
“This is just the first step in what we see as a strategic partnership for H&B and represents a key part of our ambitious transformation strategy as we look to become our customer’s first choice for wellness products, advice and solutions.”
NAM Implications:
- With a number of retailers on & offline focusing on health for 2025…
- …not all will succeed, given continuing cost-of-living concerns.
- Most growth will have to come at the expense of rivals.
- Time to assess your product’s relative competitive appeal…
