Which? says Amazon appears to be “struggling to prevent third-party sellers from manipulating its review system to boost their products, which risks undermining shopper trust”. Amazon says it has taken “appropriate enforcement action against the product listings and sellers in question”.
Read the full article on the Sky News website
NAM Implications:
- Given the stakes, Amazon will be ruthless in protecting consumer trust, their greatest asset…
- Not to mention their retail media cred.
- Therefore there have to be opportunities for bonafide rivals to the cheats…
- Watch this space!
