Snappy Group, the UK business behind the convenience store delivery app Snappy Shopper, has revealed details of a new overseas partnership.
It has collaborated with Irish grocery retailer Centra to develop a new home delivery app called ‘Centra Go’.
The app is said to offer shoppers in Ireland a complete in-store shopping experience from the convenience of their own home, with unique features, including bespoke categories, deli counter ordering and updated order alert preferences. Alongside traditional grocery, the app also enables hot food-to-go for home delivery.
Mike Callachan, Chief Executive of the Snappy Group, said: “Entering the Irish market and joining forces with Centra to bring the ‘Centra Go’ app to life is a landmark moment for us. Our shared customer-centric approach will revolutionise the shopping experience for Centra shoppers. We are confident that our technology will drive value, choice, and unparalleled convenience at every step of the shopper’s journey. Demand for our technology is increasing with the Centra Go app a showcase of the power of our white label capabilities.”
Ian Allen, Centra’s Managing Director, added: “We strive to provide the best convenience offering to our customers and give them what they want, when they want it. Shoppers will be able to order from thousands of grocery and deli product lines, from chicken fillet rolls to kitchen rolls, all now available as part of the online delivery trial.
“We are excited by our partnership with Snappy Shopper, their expertise in app development together with Centra retailers’ commitment to quality service will ensure that our shoppers have the most seamless shopping experience available.”
NAM Implications:
- A no-brainer partnership with obvious win-win synergies…
