Snappy Shopper, the grocery delivery app for local convenience stores, has seen a 14% uplift in average basket value across participating stores through its ongoing partnership with Gander.
First launched in 2023, the collaboration enables retailers to offer reduced-to-clear items through the Snappy Shopper app, making in-store discounts accessible online for the first time.
The company noted that 13% of all orders at participating stores now include Gander products, and baskets featuring Gander items contain an average of 21 products, compared to 14 in non-Gander orders. Snappy Shopper stated that performance highlights the growing appetite among consumers for discounted grocery items, as well as the operational benefits for stores.
By making reduced-to-clear products visible in real-time on the app, Snappy Shopper and Gander noted that they are helping stores cut food waste and enabling cash-strapped shoppers to access everyday essentials at lower prices.
“We are thrilled to see the remarkable outcomes of this groundbreaking integration between Gander and Snappy Shopper,” said Mike Callachan, founder and CEO of Snappy Shopper.
“This collaboration not only enhances the convenience shopping experience but also underscores our dedication to reducing food waste and promoting sustainability.
“By seamlessly integrating Gander’s platform into our app, we empower customers to make more informed choices while supporting our retail partners in their sustainability efforts. We look forward to expanding this initiative across our network, driving positive change, and delivering unparalleled value to both shoppers and stores alike.”
NAM Implications:
- ‘making in-store discounts accessible online for the first time’
- And as we know, being first helps…
