E-commerce solutions provider THG Ingenuity has announced a three-year partnership with commerce media company Criteo.
The deal will see THG Ingenuity leverage Criteo’s full Commerce Media Platform services as it expands into commerce media, unlocking opportunities for its retail and brand partners in the UK market. The combined solutions are expected to help THG Ingenuity’s retailers and brands boost commerce media opportunities, monetise first-party data, and accelerate performance media.
Richard Ward, CEO of THG Ingenuity, said: “Retail media spend is expected to increase 42% in 20251, driven by a variety of factors such as advancements in AI and evolving ad formats, marking a significant opportunity for our clients. We’re pleased to bolster our retail media offering through this partnership with Criteo as we continue to remove the complexity of direct-to-consumer to accelerate profitable, long-term growth for brands.”
Nicole Kivel, UK Managing Director at Criteo, added: “We are delighted to collaborate with THG Ingenuity through this new partnership, bringing cutting-edge commerce solutions to its portfolio of clients. By providing the technology and expertise required for commerce media activation across the full breadth of our solutions, we’re excited to support THG Ingenuity in driving continued revenue growth for its retailers and brands alike.”
The three-year partnership builds on an existing relationship, with THG Ingenuity currently leveraging Criteo solutions to power THG Beauty retailers’ onsite and offsite retail media propositions. The two firms noted that the business model has achieved rapid growth, with LOOKFANTASTIC UK achieving YoY revenue growth of 115%, while Cult Beauty UK has seen 108% YoY growth in its revenue.
NAM Implications:
- Clear aims:
- Help retailers and brands boost commerce media opportunities
- Monetise first-party data
- Accelerate performance media
- Fingers crossed!
