THG Commerce, the e-commerce solutions provider from THG Ingenuity, is expanding its social commerce capabilities, alongside achieving official TikTok Shop Partner Status.
The development positions THG Commerce at the forefront of the rapidly expanding social commerce market, offering brands opportunities to drive awareness, engagement, and sales directly within social platforms.
Social commerce, the integration of e-commerce within social media platforms, is rapidly reshaping how consumers discover and purchase products. THG Commerce’s enhanced offering provides an end-to-end managed service, designed to navigate this landscape and reduce complexity for brands. Its services now include social strategy development, live commerce execution, content creation, influencer and affiliate marketing, community management, and social analysis and reporting.
“The future of retail is inherently social, and brands must adapt to where consumers are spending their time and making purchasing decisions,” said Richard Ward, CEO of THG Ingenuity.
“Our expanded social commerce capabilities, combined with our official TikTok Shop Partner status, underscore our commitment to providing brands with the tools and expertise needed to thrive in this exciting new era. We offer a holistic solution ensuring a frictionless path to purchase for consumers.”
The social commerce market in the UK is expected to grow by over 20% this year, with TikTok Shop emerging as a significant force in retail, boasting over 30 million regular users in the UK alone. The platform facilitates a high volume of activity with over 6,000 live shopping events daily across the platform, and 1 in 2 TikTok users open to making purchases directly within the app.
NAM Implications:
- In the current economic climate, any opportunity to make incremental sales can be difficult to ignore.
- And retail being a ‘try it and see’ model…
- …this THG social commerce initiative is worth a look.
