By Martin Heubel, Amazon Strategy Consultant at Consulterce
As so often with Amazon, it depends.
T2T meetings help your leadership teams to connect and better understand each other’s business objectives.
But they won’t help you:
- Escape Amazon’s Net PPM focus
- Change the price algorithm
- Meet Jeff Bezos
Instead, think of Top-to-Top meetings as a way to establish relationships with Amazon stakeholders that don’t switch positions every 6-12 months.
This makes them an effective mechanism to:
- Resolve gridlocked vendor negotiations
- Align investments across Amazon divisions
- Get early insights into Amazon’s market expansion plans
So yes, T2Ts can help improve your business with Amazon. But remember that they won’t help you change Amazon’s price and profitability decisions.
For further insight and support, contact Martin Heubel here
