Rapid delivery giant Gopuff has made its UK debut with the launch of its grocery service across ten cities.
The firm’s first Gopuff-branded venture outside of its home US market was driven by the company’s acquisitions of British start-ups Fancy and Dija earlier this year. The UK launch has seen both Fancy and Dija transition to the Gopuff app.
The service is now operational in Birmingham, Bristol, Cardiff, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham and Sheffield. Gopuff aims to be in 33 UK cities by mid-2022.
Founded in Philadelphia in 2013, Gopuff currently operates more than 400 sites, including 250 micro-fulfilment centres, delivering to consumers in more than 650 cities across the US. The company was valued at almost $15bn in its most recent funding round.
“When looking at expanding into Europe, we were extremely attracted to the similar models, infrastructure, loyal customer bases and talent we saw in both Dija and Fancy,” said Rafael IIishayev, Co-Founder and Co-CEO of Gopuff.
“By combining Gopuff’s technology, scale and deep experience leveraging existing physical infrastructure, with the local market knowledge and entrepreneurial spirit of the Fancy and Dija teams, we can bring a game-changing and unparalleled experience to UK customers.”
Faster, on-demand delivery is the latest frontier in the battle for grocery shoppers with a host of start-ups taking on established supermarket players and specialists like Deliveroo to capitalise on the surge in online shopping. Last month, Tesco began working with rapid-delivery specialist Gorillas to offer customers the chance to have grocery products delivered within 10 minutes.
NAM Implications:
- ‘Faster, on-demand delivery is the latest frontier in the battle for grocery shoppers’ – says it all…
- With 10 minute windows the ultimate goal, everywhere.
- Obviously resulting in casualties as well as strained supply chains.
- And this Gopuff initiative setting new entry-level hurdles.
- Playing on this latest retail frontier is patently not for sissies…
