By Martin Heubel, Amazon Strategy Consultant at Consulterce
Here are 3 ideas to get you started:
1. Launch a premium selection
Small changes to your best-selling products can be a great unique selling point for your customers. Shoppers are often willing to spend more money on higher quality, sustainable materials or healthier ingredients.
2. Create value bundles
Do you have several products that sell well individually? Why not bundle them together? This not only increases the ASP, but also often reduces the variable shipping costs for the item.
3. Change your portfolio mix
Your advertising and promotional budgets shouldn’t just be focused on brand objectives. If profitability is a priority, you also need to spend more on higher-priced offers. This will raise the ASP at the account level and improve your variable cost structures.
For more tips on improving your ASP click here
