The pandemic accelerated the development of rapid grocery delivery services throughout Europe, with consumers staying home and major grocers being unable to meet demand for home deliveries with their existing online capacity. Even pre-pandemic, on-demand grocery deliveries were already expanding, and this trend looks set to continue in the next few years.
Read the full article on the Mintel website
NAM Implications:
- A worthwhile update on the balance of in-house and third-party home deliveries.
- Specialist operators offering a rapid (10 min) grocery delivery service leave in-house operators ‘standing’.
- Either way, speed and accuracy of fulfilment are now the bases of relative competitive appeal…
- …and suppliers need an optimum blend that reflects their positioning and consumer expectations.
