Zalando, a leading online platform for fashion and lifestyle products, is teaming up with global beauty retailer Sephora to create the “ultimate online prestige beauty destination” for consumers across Europe.
The partnership aims to bring together Zalando’s customer experience and e-commerce expertise with Sephora’s assortment of several thousand beauty products from more than 300 brands. Starting in Germany during the fourth quarter of this year, the joint venture will then be rolled out to more of Zalando’s markets during 2022.
Sephora operates in 35 countries with 2,000 stores globally, including more than 1,000 in Europe. Meanwhile, Zalando has around 42 million active customers in 20 markets across Europe. Together, the company’s will create an extensive online beauty offer for Zalando customers.
“Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe,” said David Schneider, Zalando’s Co-CEO.
“As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success. Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.”
Martin Brok, President and CEO of Sephora added: “By bringing together fashion, accessories, and prestige beauty under one roof, we will offer them the best destination to ‘look great and feel great’, in a unique premium environment. This partnership is a key step in our European growth strategy and illustrates our vision for the future of Beauty and Retail.”
NAM Implications:
- Can you afford to be outside a combination of:
- Sephora: in 35 countries with 2,000 stores globally
- And Zalando: 42 million active customers in 20 markets across Europe
- Watch this O+O space.
