Beer prices are reportedly set to rise by 30p a pint as pubs across the country face rising costs, including those caused by higher wages, along with energy and supply shortages.
Read the full article on the Sky News website
NAM Implications:
- The key for brand owners is the point at which (increased) price becomes a consumer-turnoff for the category.
- In which case, is any beer brand capable of taking the price hit required to deliver current brand values?
- Make ready for a pint @ £6 test…
