Foodservice wholesaler Bidfood has today launched a new national consumer home shopping platform as it looks for additional revenue streams to counter the downturn in the hospitality sector.
The click & collect and home delivery service offers over 3,000 lines from Bidfood’s trade range of food, drinks and non-food supplies to the public.
The national roll-out of ‘Bidfood at home’ follows the company’s move from only providing services to businesses into the consumer market back in March when the Covid-19 pandemic hit. Bidfood supported the government with the National Shield Pack Programme and this has now evolved into a dedicated home shopping operation.
Ian Moore, Finance, Strategy & Digital Director, at Bidfood UK, said: “Our new website combines our catering expertise with our digital flair and delivers a creative solution tailored towards these audiences, now allowing everyone in the country to access our extensive range.”
The online store offers cupboard staples and household brands, frozen and fresh meats, seasonal ranges, and a dedicated ‘wine cellar’ containing a wide range of drinks and spirits.
The new website also hosts recipes, advice and tips from home experts, guest chefs and nutritional specialists, as well as keeping shoppers updated on the latest deals.
Last month it was revealed that Bidfood had shut five of its 22 depots, closed down two subsidiaries, and made 500 staff redundant after being hit hard by the struggles of the hospitality sector.
NAM Implications:
- If this initiative succeeds, then broadening the 3,000 item offering is a no-brainer.
- i.e opportunities for branded suppliers to climb aboard.
- Also a pointer for other foodservice wholesalers in need of additional revenue streams.
