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Brakes Supporting Customers Prepare For New Calorie Labelling Legislation

Foodservice wholesaler Brakes has created a number of new resources for its customers ahead of the regulations that will require certain businesses to display calorie information from 6 April 2022.

The new rules, which apply in England only, require large businesses with more than 250 staff to display calorie information of non-prepacked food and soft drink items, whether consumed on or off the premises.

However, there are exclusions and Brakes has created a range of resources to help customers better understand how the legislation impacts their business. These include guides and a two-part on-demand webinar.

In addition, Brakes has partnered with Nutritics to launch the ‘Virtual Chef’, which is claimed to make the entire process simpler. It feeds from a live list of Brakes’ products and incorporates highlighted allergen and nutritional information for use on customer menus.

Gerry Thomas, Technical Director at Brakes, said: “The feedback we’ve received from customers is that some are unsure about this upcoming legislation and how it applies to them.  We’ve therefore tried to create a range of resources that make it as easy as possible for individual operators to ensure that they are compliant with the new rules.”