The Country Range Group (CRG) has welcomed its first foodservice wholesaler from mainland Europe.
Europ Foods has joined the buying group as its 15th member as of today.
The move will see Europ Foods become the first company to roll out CRG’s three-tiered own-brand portfolio in international markets, while also benefitting from the group’s buying power, promotions, analysis, data and insights, and marketing campaigns.
Established in Spain in 1987, Europ Foods supplies chefs, cooks and foodservice operators catering to the Mediterranean coastal tourist trade. The business now has an annual turnover of £60m, with a network of offices, depots and partners supplying some of the busiest tourist destinations on the Spanish coast from Huelva to Barcelona, Portugal’s Algarve, the Balearics, and the Canary Islands.
Europ Foods specialises in offering a selection of British and Dutch food products and ingredients alongside on-trend international lines.
Robert Van Barneveld, Managing Director of Europ Foods, said: “The Country Range Group has been a driving force in wholesale these past few years, so we’re excited to be part of the family. The Group’s clear vision, strategy, buying power and product portfolio will ensure we continue to improve as a business, grow and reach our ambitious targets in the years to come.”
CRG Chief Executive Martin Ward added: “With nearly 40 years of experience supplying the coastal treasures of the Mediterranean and its islands, Europ Foods has a fantastically diverse customer base and a formidable reputation for first-rate customer service.
“We’re confident that we can help them achieve their future goals and in return, it’s exciting to be able to take our high-quality three-tiered Country Range portfolio into new international territories.”
NAM Implications:
- Apart from the benefits of scale purchasing and shared insights and resources…
- …some real footprint synergies.
- And an EU foothold for CRG.
