Meal-kit firm Gousto has secured £30m in a funding which it plans to invest in technologies such as artificial intelligence to help grow its operation.
The funding round was led by London private equity firm Perwyn and takes the company’s total funds raised to more than £100m.
The value of the UK recipe box market is expected to exceed £1.5bn by 2022 with Gousto saying it is in pole position to take advantage with the additional funding enabling it to accelerate investment in its “customer obsession” and evolve its technology proposition.
Timo Boldt, CEO and Founder of Gousto, said: “Our vision has always been to be the UK’s best loved way to eat dinner. Today’s funding from Perwyn is testament to the complete confidence in our ability to do this.
“We are relishing the next stage in Gousto’s evolution, investing in innovative technology to allow us to offer the most choice, the most varied delivery options, the best quality meals that arrive in the shortest lead time, for the lowest price.”
Gousto stated that it plans to expand its technology footprint by hiring over 100 tech staff by 2022, building on its current 80-strong team in London.