Food-on-the-go retailer Greggs has opened its 2,500th shop as it continues with its estate expansion strategy.
In 2021, the company launched a five-year growth plan with an ambition to reach more than 3,000 outlets in the UK. This year alone, Greggs plans to open between 140 and 160 new shops, with a focus on expanding its presence in travel hubs and roadside locations.
The 2,500th shop is located in a petrol forecourt at Sainsbury’s Cobham. It is the eighth site opened with Sainsbury’s and brings the total number of Greggs outlets operated supermarkets, including Asda and Tesco, to 50.
Rhian Bartlett, chief food commercial officer at Sainsbury’s, commented: “We’re delighted to have opened our eighth shop with Greggs at our Cobham store. It follows the successful launches of Greggs café-style formats at other Sainsbury’s locations, which have already proved popular with our customers.”
Tony Rowson, property director at Greggs, added: “We’re proud to have hit this milestone and opened our 2,500th shop in a location which demonstrates the breadth of our estate and the popularity of our brand.
“We are grateful for the hard work of our teams and the support of our valued partners as we continue to expand towards our vision of significantly more than 3,000 Greggs shops longer term.”
NAM Implications:
- Begging the question:
- ‘Do Greggs enjoy the status of a 2,500 food-on-the-go retailer in your customer portfolio?’
