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Hellofresh’s UK Boss – ‘Meal Delivery Is Here To Stay – And I’ll Be Taking On Deliveroo’

Laurent Guillemain says HelloFresh’s business model means not only ditching the weekly shop but also “getting rid of the hassle of having to choose different meals to cook every night”.

Read the full article on the This is Money website

NAM Implications:
  • ‘Lockdown has been so long now. Habits have been formed…’
  • If this is even half right, an opportunity for suppliers…
  • …that should not be missed?