McDonald’s has suffered its biggest drop in US sales since the height of Covid, a fall that it said was driven by people’s concerns over the US economy.
Read the full article on the BBC website
NAM Implications:
- This says it all:
- “They’re worried prices will rise even higher…
- …and that household budgets, already feeling the impact of previous inflation…
- …will be stretched beyond breaking point”.
- And consumers in this mode will not….
- …and cannot spend.
- McDonald’s had best get used to that new reality…
