Pret A Manger has received thousands of complaints over its drinks subscription service following frustration that not all promised beverages are available.
Read the full article on the BBC website
NAM Implications:
- A case of expectations management?
- Think not of the complaints made direct…
- …but rather ‘tell-a-friend’ knock-on.
- (Please me and I tell one friend. Disappoint me and ten friends will learn of my displeasure…)
- dd social media to multiply these numbers by ’00 or even a ‘000…
