Footfall across high streets in the UK appears to have been boosted by the government’s ‘Eat Out to Help Out’ scheme, which has proved popular with consumers.
Data released by Springboard shows overall footfall rose 3.8% in the week to 8 August from the seven days before. The number of people on high streets rose 4.5%, while shopping centres and retail parks saw upticks of 3% and 3.3% respectively.
However, evening trade saw the biggest benefit. Between Monday and Wednesday footfall in retail destinations increased by 18.9% after 6pm, versus a 9.6% jump at lunchtime.
Diane Wehrle, Insights Director at Springboard, said: “The jury is still out regarding the benefit of the ‘Eat Out to Help Out’ scheme which launched last week, although there were rises in footfall on each day between Monday and Wednesday from the week before.
“It is clear that it was the post 6pm period that yielded the greatest rise in footfall, and also that smaller towns benefited more than large city centres. As the scheme continues throughout August and more Brits enjoy staycations across the UK, time will tell if the government scheme provides the boost that retail destinations across the country require for business survival.”
Initial government data shows the Eat Out to Help Out offer was used to help pay for 10.5 million meals in its first week. Chancellor Rishi Sunak said the data showed people were supporting the sector, and its two million workers, in “big numbers”.
The government has set aside £500m to fund the scheme which offers diners a 50% discount – up to a maximum of £10 per person – on food and soft drinks at more than 80,000 participating restaurants, cafes and pubs.
NAM Implications:
- With a total allocation of £500m (equivalent to £6k per outlet at maximum claim of £10/customer…
- …the issue will be relative competitive appeal of each establishment…
- …for those businesses that are fast on their feet.
- i.e. Key to realistically assess your Product/Service, Presentation, Place and Price, in your catchment area…
- ..vs available competition, Night and Day.
- Then act fast…
