SSP Group, the operator of food and beverage outlets in travel locations, has secured a franchise deal with on-the-go retailer Greggs.
The company will be opening Greggs units in the coming months at a number of its sites across the UK, with the first store already trading at Derby Railway Station.
The new stores will be located in units already operated by SSP, which will be converted to Greggs.
Richard Lewis, CEO SSP UK & Ireland, said: “At SSP, we have a long history of bringing popular high street brands that customers love into travel locations. We’re delighted to have struck a deal with Greggs, which not only delivers a great core range, but is constantly innovating to meet evolving trends.
“The deal has also been welcomed by our regional travel clients, who are looking forward to the opportunity to bring an instantly recognisable food offer to their platforms and concourses, and we hope to be able to grow the partnership beyond these initial sites.”
Greggs Commercial Director, Malcolm Copland, added: “We are pleased to team up with SSP as our newest franchise partner.
“We know that high-quality food-on-the-go and convenience go hand in hand, and this partnership further expands our presence in busy travel hubs, giving us the opportunity to bring our range of products to more customers each day.”
Last week, Greggs posted robust first-half results and noted that it had not seen any significant changes in spending patterns in its stores due to the cost of living crisis.
