Retailers and suppliers in the drinks industry may be facing one of the most difficult Christmas they have ever seen, a boss of Majestic has said.
Read the full article on The Drinks Business website
NAM Implications:
- Better to end up a little over-stocked than miss sales opportunities.
- Obviously within a critical stockholding cost context…
- Key will be shorter more flexible supply chains, and rapid response…
- …with retail pricing flexibility to match.
- Keep in mind street-trader skills in optimising the day’s allocation of stock (say crates of tomatoes)…
- …and selling the entire stock by early evening (rather than having to ‘close shop’ early or having to carry an unsold crate home)…
- …by adjusting prices to shopper demand throughout the day.
