Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop – a change that, for some, maybe permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift.
Read the full article on the Nielsen website
NAM Implications:
- A worthwhile read.
- Home-working and less commuting says it all…
- Residential area shopping focus benefits independents…
- ..and those mults that can optimise smaller, closer presence.
- Given the magnitude of revenues undergoing change…
- …even small percentages count…
- …an even more worthwhile read?
