Card Factory has struck a deal with Just Eat to pilot an on-demand delivery service for greeting cards, candles, balloons, gift bags, key rings, confectionery, and stationery.
The partnership will initially be trialled across 19 stores in places such as Lewisham, Belfast, Cardiff, Glasgow, Manchester, Sheffield, and Liverpool. Rollout to an additional 21 shops is planned for later this year.
Card Factory is making around 200 of its products available on the Just Eat app.
Sam Davies, executive digital director at Card Factory, said: “Celebrating life’s moments is an important part of the way we live, so we want customers to be able to interact with us in whichever way they choose, whether that’s in store, online, or through one of our partners.
“Delivering great value, choice and convenience is key to Card Factory’s growth strategy, and through our partnership with Just Eat, we look forward to bringing our unique proposition to more customers in more places.”
Amy Heather, Just Eat UK strategic accounts director, added: “As we expand further into the retail space, this exclusive partnership with Card Factory signals our commitment to serving customers whenever, and wherever, they need us. Through our extensive delivery network we’re working to make gifting and celebrating as convenient for consumers as ordering a takeaway.”