Part One: Forecasting Black Friday consumer behaviours post-Covid, with VoucherCodes’ Elena Glynn.
Join Bulbshare on 21.10.21 for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. They’ll be unpacking the consumer behaviour trends brands can expect for this year’s Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.
Covering:
- The post-covid consumer trends for shopping in-store
- Whether impulse buying or long-term investments will characterise this Black Friday
- The Christmas shopping rush and what products are popular this year
- If local and sustainable shopping is possible in the face of temptation
- Industry secrets around optimising sales
With an industry expert panel:
- Elena Glynn: Account Director, VoucherCodes
- Nina Glynn: Content Manager, Bulbshare
