Card and gift retailer Clintons is set to begin selling a selection of alcoholic drinks as part of plans to enhance its online offering.
The company has agreed on a partnership with independent Shropshire distillery Henstone to offer a range of drinks, including gin, vodka, whisky and liquor, to online shoppers.
Clintons stated that the tie-up was the first of many it had planned with smaller companies as it looks to meet customer demand and support more independent businesses.
Eddie Shepherd, Chief Executive of Clintons, said: “We are proud that we have remained one of the nation’s favourite card and gift retailers for more than 50 years, offering our customers a fantastic selection of products for every occasion, and for some time we have been looking to add quality alcohol products from an independent maker to this selection.
“We are delighted to be able to launch this partnership with such a prestigious distillery and believe their drinks will be a popular choice with our customers online.”
NAM Implications:
- As in all retail, ‘try it and see’
- i.e. little lost and possibly a lot to gain…
- …and possibly the innovator’s advantage in card-retailing.
- An innovation to watch!
