Halfords has announced the appointment of Jess Frame as Managing Director of Retail, effective from 21st July.
She will lead the company’s retail division, overseeing its store estate and omnichannel operations, reporting directly to CEO Henry Birch.
Frame has over 20 years of senior leadership experience across retail, customer strategy, and consumer services, spanning consultancy, grocery, health and pet care. She joins Halfords from Boston Consulting Group (BCG), where she currently serves as Managing Partner of the London office. Her earlier career included senior roles at Tesco, including Customer Strategy & Investments Director, and Managing Director of NutriCentre. She also served as CEO of The Vet Group, a PE-backed chain of veterinary clinics.
Birch commented: “I am really delighted to have someone of Jess’s calibre joining the Halfords team and I know she will bring a fresh approach and renewed focus to our strategically important retail business. She brings with her a wealth of relevant experience, and I am very much looking forward to working with her.”
