An economic recovery will inevitably change what consumers want from brands, but timing is crucial. If a change happens too early, brands risk looking insensitive; too late, they’ll miss out on the opportunities that a rising market will inevitably offer.
Read the full article on the Mintel website
NAM Implications:
- Given the unprecedented nature of Lockdown fallout…
- …it is truly a judgement call as to how soon the consumer can return to ‘Old Norm’ purchasing behaviour.
- Meanwhile, best focus on the basics of relative competitive appeal, stripping your offer down to need-based basics.
- And find ways of delivering more than it says on the tin, always…
