From groundbreaking AI innovations to changing attitudes around diversity and inclusion, modern research has to be shock absorbent to thrive in liquid times. And the researcher of 2024 must be plugged-in and elastic in the face of technological revolution.
Join Founder of Insight Platforms, Mike Stevens, Associate Research Director at Bulbshare, Tessa Baron, and Qualitative Director at Bulbshare, Melanie Wiles, on the 7 December at 15:00 GMT, for a webinar that will forecast the ten research trends that will rock the boat in 2024 and discuss how you can bake them into your daily research to stay ahead of the curve.
Covering:
- The AI race: Unpicking the wider impacts of AI, predictive analytics, and virtual assistants on the daily lives of researchers
- Data danger: Will synthetic data pose a threat – or opportunity – to research integrity and data quality?
- Meta research: Delving further into the lives of consumers through live immersions, interactive chat functions, and virtual environments
- Mobile research and real-time data: How mobile-first research provides always-on access to consumer truths
- Rich-media, richer research: The power of qualitative data, video, and UGC to get closer to the consumer
- Changing research in a modern world: How does diversity, equity and inclusivity influence survey fufillment and quotas?
- Toolkit for tomorrow: A practical guide to the tangible applications of the trends
