Majestic has linked up with rapid delivery firm Just Eat to expand its on-demand offering.
Customers can now order from hundreds of the drink retailer’s wines, as well as its growing spirits and beers range, through the Just Eat app, with deliveries made in as little as 30 minutes.
The partnership has initially been launched at 43 Majestic sites, including 16 shops in London, two in Edinburgh, and others in Sheffield, Derby, Abingdon and High Wycombe. It is expected to be rolled out to a total of 177 Majestic stores before Christmas.
The Just Eat collaboration adds to Majestic’s existing rapid fulfilment partnerships, which include Uber Eats, Deliveroo and Goph.
The retailer noted that e-commerce sales accounted for more than 20% of retail revenues in its 2023/24 financial year, driven in part by the growing popularity of its Shop Local proposition. The online functionality allows customers to shop the stock available at their local Majestic store in real-time for free collection in less than four hours or next-day home delivery via each store’s dedicated delivery van.
“Our mission at Majestic is to help people discover and buy wines, beers and spirits they will love, and this exciting new partnership with Just Eat will allow us to serve even more customers, whenever they need us, through the rapidly growing on-demand channel,” said Maria Lopez, General Manager at Majestic Commercial.
“We already know that our customers value the ability to shop the stock available at their local Majestic stores in real-time, with flexible choices for same-day and next-day delivery or collection. Our combination with Just Eat adds another hugely convenient option into the mix, which we know our customers will love. We’re delighted to be working with Just Eat and we’re looking forward to rolling the partnership out across the UK – just in time to help our customers top-up their wine racks and fridges during the Christmas period.”
NAM Implications:
- If demand exists, or is suspected to exist, crazy not to find out and optimise…
- i.e. explore all possible routes to consumer.
- (and buy in help, where necessary)
- As night follows day…
