Majestic has relaunched its subscription proposition as it seeks to reward its most loyal customers with lower prices.
The wine retailer has re-introduced its ‘Lock It In’ offering, providing shoppers with savings on some of its best-selling wines, with no annual contracts or tie-ins. Prices offered through the scheme will be lower than Majestic’s regular ‘Mix Any Six’ prices in-store or online.
More than 100 white, rosé, red, Champagne and sparkling wines will be available for shoppers to order through Lock It In.
The flexible subscription service allows customers to choose how often they receive their wines – every one, two or three months – and in quantities of 12, 24, or 36 bottles. Members can collect their order from their local Majestic store or have it delivered free of charge.
Majestic originally launched the service in April 2019 but paused the roll-out during the pandemic as the business focused on fulfilling an increased volume of online orders.
The revamped Lock It In proposition will sit alongside Wine Club by Majestic, the retailer’s wine discovery subscription service.
Majestic Chief Operating Officer Rob Cooke said: “We know that everyone is feeling the impact of the cost-of-living crisis right now, but we also know that our customers still want to treat themselves to their favourite wines, particularly at key times of the year like Christmas and the summer BBQ season. Many of our customers buy their wines by the case, and our Lock It In proposition offers the cheapest and most convenient way for them to do that.
“With both of Majestic’s subscription propositions, Lock It In and Wine Club, what you see is what you get. There are no gimmicks, no big discounts on your first box, and no contracts. We focus our investment on offering the highest quality wines at the lowest possible prices – and we know from customer feedback that this is a proposition that resonates.”
