Majestic has seen its organic wine sales almost double over the past year as availability and demand for wines in the planet-friendly category accelerated ahead of expectations.
On the eve of Organic September, the wine retailer revealed that sales of organic wines across its retail and on-trade supply businesses soared 94% during the 12 months to the end of July.
In August 2023, Majestic predicted that its organic wine sales would double within three years, at a time when its customers were increasingly seeking organic and sustainable products. But the rate of growth has outpaced those forecasts, driven by improvements in Majestic’s organic range.
The retailer offered a total of 169 organic wines during the 12 months to the end of July. That number stood at 124 in the preceding year.
Majestic noted that the increasing number of wine producers making the switch to organic has helped to improve the quality, variety and prominence of its organic range.
Majestic buying manager Elizabeth Kelly MW commented: “We listen to the feedback we get from our colleagues, customers and on-trade partners every day, so we know that demand for organic wines is growing at pace. But we won’t stock a wine simply because it ticks the organic box – it has to fit into our broader range and deliver for the customer on quality and value for money.
“More and more wineries are switching to organic viticulture every year, so there is definitely an upward trend in the volume of high-quality, unique, organic wines being produced around the world. We are delighted to be bringing an increasing number of those to Majestic for our customers to discover and buy – particularly at a time when many of them are actively seeking organic options. That’s a trend we expect to continue in the coming years and we believe we have curated the best selection of organic wines in the UK market to fulfil that demand.”
