Creative brand experience agency N2O has agreed an exclusive contract with WHSmith to deliver in-store sampling and experiential marketing campaigns across its high street stores.
The firm noted that the partnership would open a new marketing channel for WHSmith, providing opportunities for suppliers and third-party brands to engage untapped audiences in the convenience sector across the UK.
Brands will gain access to up to 500 stores nationwide, including prime locations in London Westfield and Bluewater shopping centres. Plus, the addition of Toys R Us in some WHSmith sites offers “significant opportunities” for toy brands.
Emma Smyth, Commercial Director, WHSmith High Street, said: “WHSmith has been a trusted name on the high street for over 200 years, and this new partnership with N2O will allow our customers to experience a new way to shop and discover brands in-store. We’re delighted to be partnering with N2O to offer new experiences for our customers and give them more reasons to shop with WHSmith on the high street.”
Ben Goss, N2O’s Head of Client Development, added: “We’re honoured to be the first-ever agency to collaborate with WHSmith. With our 25 years of experience in these areas, we’re confident we can elevate WHSmith’s offering to engage its customers.”
NAM Implications:
- Given that retail is a ‘try it and see’ medium…
- …professional help in delivering in-store sampling and experiential marketing campaigns has to be worth a try.
- Also for suppliers and third-party brands.
- Watch/experience this space…
