A new report has been launched by independent marketing agency Accord, which aims to dispel the myths that often surround TV advertising.
The ‘Thinking Inside the Box’ report, compiled in partnership with Smithfield TV, uses data insights from Nielsen, ThinkBox and Ebiquity.
The report claims that TV remains one of the most effective marketing channels, and that contrary to popular belief, data shows that TV is becoming an increasingly affordable channel. It also finds that, as a result of new innovations, TV advertising has greater targeting opportunities than ever before.
Additionally, the report also examines the psychology behind why TV works, how the medium is evolving, and the role it can play in the wider marketing mix.
Jasman Ahmad, Accord’s Strategy Director, noted: “There’s always been a common misconception that TV advertising is expensive, outdated and only geared towards mass market ‘superbrands’ – but this could not be further from the truth. ‘Thinking inside the box’ takes a look at the facts to give brand and marketers a true representation of TV and its ongoing transformation.”
