Numerator, a data and technology company serving the market research space, has announced the launch of Worldpanel by Numerator, a new brand identity for its global business.
The move follows Numerator’s January announcement of its combination with Kantar’s Worldpanel division to create a global first-party consumer data company, operated by Numerator and backed by investment firm Bain Capital.
Worldpanel by Numerator tracks more than 563 billion consumer-brand interactions and 4 million consumption moments each year across 130 panels worldwide.
The new brand marks the next chapter in Worldpanel by Numerator’s transformation, highlighted by the rollout of MyWorldpanel, a cloud-based data analysis and delivery platform now live in the UK and France and launching soon in Indonesia, Colombia, and Spain. Worldpanel by Numerator has also announced 2026 panel expansions in the UK, Brazil, and Vietnam, along with new panel launches in Algeria and Ethiopia.
“Worldpanel by Numerator is more than a new name, it reflects our acceleration in building a proprietary first-party consumer data company at a global scale. Every day, we capture nearly 5 million items in shopper baskets, each of which is coupled with as many as 2,500 demographic and psychographic attributes for rich analysis,” said Eric Belcher, CEO, Numerator.
“As a leading permissioned data company, we deliver actionable insights to drive better decisions, anticipate consumer behaviour, and power the future of AI-driven models.”
Guillaume Bacuvier, who leads Worldpanel by Numerator, added: “Our purpose remains unchanged. As the global authority on shopper and consumer behaviour, we decode how people shop and consume to help brands grow. We are thrilled to accelerate our evolution into a technology company as part of Numerator, while continuing to deliver the gold standard of global consumer data our clients trust Worldpanel by Numerator to provide.”
With the world’s largest and longest-running panels outside North America, Worldpanel by Numerator combines verified behavioural and attitudinal data with advanced analytics to deliver a comprehensive view of how and why people buy, both online and in-store.
