Pepco Group, the owner of the Pepco, Poundland and Dealz formats, is set to open its first store in Bosnia and Herzegovina.
The opening of the Pepco outlet in Sarajevo on 12 September will be followed by further openings by the end of the year in locations such as Mostar, Livno, Gradačac, Kakanj, Čitluk and Lukavac.
The opening follows the retailer’s recent expansion into more Western European markets, most recently in Portugal earlier this summer. The group now operates in 21 territories across Europe, with Pepco stores in 19 countries.
The group is on track to open at least 550 net new stores in its current financial year, primarily through the Pepco brand, while also expanding its Dealz brand in Poland.
Trevor Masters, CEO of Pepco Group, said: “The opening of the first Pepco store in Bosnia and Herzegovina represents a milestone in the group’s profitable store expansion programme – our biggest source of value creation. Pepco is well placed for future success, supported by its market-leading customer proposition as we focus on building a bigger, better, cheaper and simpler business.”
