Poundland is launching its first Black Friday event across both its stores and online.
From 22 to 26 November, the discounter will be offering 20% off all baby and kidswear and introducing offers in other categories over the next few days.
Online deals will include various cosmetics and haircare brands alongside discounts on a selection of designer fragrances.
Poundland’s Commercial Director Tim Bettley said: “Whether online or offline, we’re all-in with Black Friday this year for the very first time. Our event will allow our in-store shoppers to see for themselves the amazing new kids and babywear we now offer for in the majority of our stores. Online, we’ve got over 100 Black Friday deals throughout the week so customers can save even more.”
Several major retailers kicked off their Black Friday sales events early this year in an attempt to get consumers spending amid the tough economic environment.
NAM Implications:
- When consumers are strapped for cash…
- …even a 20% discount on £1 helps.
- And if it results in picking up an adjoining category item, even better…
