Sixteen million people have cut back on food and essentials during the cost-of-living crisis.
The figure is from the latest Opinions And Lifestyle Survey by the Office for National Statistics (ONS) and follows dire forecasts from the Bank of England of a 15-month recession ahead.
Read the full article on the Sky News website
NAM Implications:
- No surprise, hopefully?
- And this a conservative government forecast also.
- And these are cutbacks on food & essentials.
- Best take these forecasts at face value…
- …and run some appropriate what-if exercises…
- …to help re-define your target market.
